Strategic health & wellness brand photography

Editorial polish meets consumer-focused warmth for content that builds credibility, sparks connection, and drives conversions.

Brand photography that sells the lifestyle

In today’s multi-trillion-dollar wellness industry, what makes someone choose your brand over the rest?

It’s not just your (obviously stellar) product or service.

You’re selling a lifestyle people want in on. Transformation. Community. Quality.

To show that, your brand photography needs to do two things: look polished enough to earn trust, and feel real enough to resonate.

Lo-fi content is relatable, but not high-value. Too-perfect shots are clean, but lack personality. Only the right balance inspires connection and conversion.

I bring that balance: With an editorial eye for polish and a lived wellness perspective for warmth, I help you show your audience exactly who they want to become.

Select Projects

Explore Full Portfolio

CLIENTS SEEN IN

Town and Country
Vogue
House Beautiful
Architectural Digest

Real client results ✨

700% increase in sales.

350% higher conversion rate.

In just two months.

“Her photography and project collaboration shifted our entire brand.”
— EM, 1:11 JUICE BAR

I help conscious brands amplify their impact

Because your brand should look as good as it makes people feel. Here’s how I can help yours:

Lifestyle Photography

On-location sessions to showcase products, services, or your entire wellness space.

Studio Photography

Crisp, clean product images designed to make your brand stand out online and in marketing materials.

Personal Branding

For solopreneurs, coaches, and small businesses who need a cohesive visual identity across their brand.

Hi! I’m Allaire

With over a decade of experience—from Yale School of Medicine to features in Vogue and Architectural Digest—I combine editorial polish with a strategic marketing mindset. I specialize in photography and creative direction for health and wellness brands, helping businesses build credibility, stand out, and connect with the people they want to reach.

What My Clients Say

A black-and-white headshot of Nathalie from A Gentler Parting, smiling warmly in her home, with a testimonial praising Allaire’s ability to capture authenticity and originality.

Allaire is a pro! Competent, reliable, and respectful. I felt understood and seen from the very start. She came up with very original ideas, while keeping up with my style.

- NATHALIE, A GENTLER PARTING

A black-and-white headshot of Heidi, seated at her laptop, with a testimonial highlighting Allaire’s professionalism, responsiveness, and creative vision.

In addition to being incredibly talented, Allaire is responsive, open to feedback and delivers on the agreed upon timeline. She is an absolute joy to work with!

- HEIDI, LAB PILATES & HEIDI GALLI COACHING

A black-and-white headshot of Em from 1:11 Juice Bar, standing in front of a brick wall wearing a branded sweatshirt, with a testimonial about how Allaire’s photography transformed their brand identity.

Allaire is incredible. Her photography and project collaboration shifted our entire brand...It's like she knew exactly how to convey all the pieces we were missing. I am deeply appreciative of her expertise and dedication to her craft.

- EM, 1:11 JUICE BAR

Need content now?

Not every brand is ready to plan a full photoshoot – and that’s okay.

When a custom shoot isn’t feasible (but settling for generic stock makes you cringe) licensing via The Luupe offers another option.

Same editorial feel, same wellness-first perspective, available ASAP.

You’ve put in the work – your visuals should too

When your photography strikes the right balance, it does more than look good. It builds trust, grows community, and drives conversions.