LAB Pilates

With a completely different aesthetic from its NYC counterpart, LAB Pilates Saratoga Springs needed a brand refresh that honored the warmth and character of its space. Pulling inspiration from the studio’s rich wood tones, abundant natural light, and botanical touches, we crafted a refined yet inviting brand identity, rooted in a color palette that balances grounding navy with spring-inspired hues. Next, a fresh content library, achieved with a lifestyle shoot capturing both the strength and precision of Pilates and the sense of community that defines the studio. Finally, a sleek Squarespace website ties it all together, resulting in a cohesive brand presence that feels inviting, elevated, and distinctly Saratoga Springs.