Meet Your Photographer

Documentary-style photo of Allaire at work, capturing lifestyle content for a Pilates studio.

With more than a decade of experience spanning fashion, architecture, food, medicine, and wellness, I’ve built a style rooted in clarity, polish, and storytelling that feels real. My work has supported brands like Rothy’s, Yale University, St. Regis Hotels, and goop, and appeared in Vogue, Architectural Digest, and Town & Country. At the Yale School of Medicine, I developed the organizational and technical skills to manage complex projects, and as Creative Director at Ex Waitress, a boutique marketing agency, I bring a strategic perspective that keeps visuals aligned with business goals.

Wellness isn’t just a professional focus for me—it’s personal. A 2019 endometriosis diagnosis forced me to change how I eat, move, and live, and showed me how much impact everyday choices can have when medicine alone isn’t enough. That experience makes me especially tuned in to what health-conscious consumers actually notice and trust. I help wellness brands translate their values into imagery that feels authentic, looks elevated, and—most importantly—drives the connection and credibility they need to grow.

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About my process

A bright, open photography studio setup featuring natural light and industrial details.

Allaire styling a weighted athletic vest.

A black and white behind-the-scenes portrait of a lifestyle fitness model.

How it works

- Select your base services and any add-ons that suit your needs. We'll confirm the details via Zoom or email.
- I'll send you the contract and estimate.
- Once you've signed the contract and paid the deposit, you're officially booked!
- We'll start with a call to determine the visual direction of the shoot. Bring your ideas—this is the perfect time to share your creative brief, inspiration, and brand guidelines.
- Next, we'll collaborate on the shot list and handle logistics: booking locations and talent, ordering props, and arranging product shipments as needed.
- Pre-production timing varies based on shoot complexity, but I recommend allocating at least two weeks for this phase.
- It's shoot day—the fun part!
- Your involvement level depends on the shoot type and your preference. You can attend in person, receive updates throughout the day, or simply await the final results.
- Shortly after the shoot, I'll send you a gallery of proofs to select your final images.
- Once you've made your selections, I'll retouch the photos and deliver them via an online gallery within a week.
- To wrap up, we'll discuss your feedback on the shoot and explore ways I can further support your branding and content journey.

Frequently asked questions

I'm based in New Haven, CT, and do much of my work in NYC. I'm also happy to travel for projects!
I work from a home studio suitable for small products and a minimal team. More complex projects may require a studio rental.
It's up to you! I'm comfortable running a shoot independently, which can be convenient for brands not in my immediate area.
Absolutely! I'm happy to provide creative direction, work collaboratively, or follow your shot list—whatever best suits your needs and style.
Project timelines vary based on complexity and your feedback speed. On average, projects take four weeks from booking to completion. Quick approvals and minimal sourcing can expedite the process. Rush fees may apply for accelerated timelines.
A photography usage license is similar to other intellectual property licenses, like music or software. While you may pay to listen to music on a streaming service or use software on your computer, you don't own these assets.
The rates listed cover the time and expertise needed to create the photographs and include a base-level usage license that meets most businesses' needs.
Expanding the usage license in terms of scope (e.g., advertising, point of sale), duration (e.g., 5 years), or geographical reach (e.g., international) is always an option but will incur additional licensing fees.